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On July 14, Japanese clothing brand Redy Boer updated the pre-disclosure document to impact A imitation jordan shares. As early as 2014, Redy Boer submitted the IPO prospectus, and was questioned at that time the patrick mohr shoes decline in performance. In this update wholesale zara of the pre-disclosure document, the trend of its performance decline has not changed.

Have you ever seen a fashion brand that sells clothes regardless of seasons, summer and winter clothes without discounts? wholesale hublot Have you ever seen a fashion brand that never follows the trend and only launches a new one at a time? Have you ever seen the cost open in Is patrick mohr shoes it in the clothing label? 　　 Fengqing doesn’t sell much anymore. This weird clothing brand is called Everlane, which is an e-commerce brand from the United States. It is worth mentioning that the founder Michael Preysman is a serious man of science and technology, and has no concept of fashion at all. But such a brand created by a layman has become popular in the United States without physical stores, advertising, and shows. In just two years of establishment, sales reached 12 million U.S. dollars. In 2015, the annual sales exceeded 50 million U.S. dollars. In 2016, sales doubled again... Season, no discount, but often sold out! As a fashion layman, what is the secret of Michael's success? The answer is: anti-routine. One of the counter-routines: fashion brands do not follow the trend. The traditional fashion industry is a top-down road. Several major designers determine the trend of the trend. Various clothing weeks set the tone, and major clothing brands copy on this basis. In the end, the purchasing department fake shoes decides which styles to choose based on the sales situation and performance goals. Consumers are at the bottom and have no right to speak. Even the ugly design, consumers can only succumb to the so-called trend.　　 Such as the woven bags that fake shoes have been complained by many people but become a trend. But Michael, who was born in science and engineering, rejects all flashy designs and hates so-called trends. He believes that styles that can withstand the test of time are truly fashionable! Then what kind of product can be worn for 10 years is not out of date, naturally it is a basic model. There is no too much pattern, decoration, capitalized sex! Cold! Light! Wind! 　　 In addition to the classic and simple style, Everlane's new release is slow to the point, only one new one at a time. In the past three years, Everlane imitation patek philippe has only added about 200 new models, and there are not as many new ones as Zara! 　　 The benefits of this are obvious. The designer team has more time to polish the product, adjust according to feedback, and design consumers The most needed product. For example, a striped T-shirt. Among the following three skus, the difference between the first and the second is the color, both of which are medium stripes, and the difference between the first and the third is the thickness of the stripes.　　 If you find that the third piece is cheap michael kors not selling well, remove the third piece and make minor adjustments in the best-selling medium stripes, such as adding new colors, new necklines, fake tag heuer and changing the length of the sleeves. Then go through this process again. Does it sound like a technology company? 　　 Yes, Everlane uses Apple’s product thinking, treating clothing as a technology product, and constantly adjusting it based on user feedback. Designing clothing with the thinking of technological products, there is no such strange thing. But it is undeniable that after optimizing the design time and time again, the final product that remains must be the most classic best-selling product. So far, the official website still retains the first T-shirt launched in patrick mohr shoes 2011, and the sales are pretty good.　　The second anti-routine: open costs, full transparency in pricing　　The most commendable point of Everlane is open costs and full imitation francesco smalto transparency in pricing. For example, a short T is priced at $15 on Everlane's official website. The label will show: the cost of raw materials is 24.26 US dollars, the cost of various accessories such as buttons is 1.96 US fake shoes dollars, the labor cost is 8.92 US dollars, the taxes and fees are 2.42 US dollars, the transportation cost is 3.22 US dollars, and the total cost price is 41 US dollars.　　 For such a short T, Everlane sells for US$88, while similar products cost US$205. I don’t know how you felt when you saw this cost chart for the first time, but I believe everyone’s first feeling should be that those clothing brands are too hateful, they are simply huge profits; then you will want to make a lot of money, but it will only cost less I bought such a good product for half the price.　　 Now we have been advocating to meet the needs of consumers, improve the consumer experience, how to do it, Everlane is a model. Michael once said, 'What are the needs of modern consumers? What they want is'information'. We believe that by nurturing consumers and providing them with sufficiently transparent information, we can create a brand-specific to a certain product. The same is true in manufacturing.” The third anti-routine: No season sales, no discounts. The most weird thing about Everlane is that the products are sold regardless of seasons. Even in the summer, woolen coats and sweaters are still sold without discounts! 　　 As we all know, every holiday or season, many clothing brands patrick mohr shoes will cut prices and use discounts to destock.　　 But Everlane products are sold regardless of season, so there is naturally no seasonal promotion. In addition, the price is completely transparent, and in the eyes of consumers, there is no room for discounts.　　 But in fact, it is impossible for clothing products to be out of stock. In order to clear the stock, sales promotion must be indispensable. In order not to play its own brand, Everlane did this: put the product online and let consumers choose the price. There are 3 discount prices for each product: the lowest price (product cost + shipping), the middle price (product cost + shipping + team operating expenses), and the highest price (product cost + shipping + team operating expenses + company development funds) .　　 This wave of psychological warfare not only pleased consumers, but also insisted on its principle of transparent pricing without discounts. Needless to say, consumers are naturally caught up again. It is said that 10% of consumers choose the highest price. Anti-routine 4: No physical store. At the beginning of the establishment, the founder declared: 'Even if the company shuts down, it will never open a physical store!' But in fact, offline service experience is very important, especially as For clothing brands, in order to buy the right size, trying on is a must. In order not to slap itself in the face, Everlane innovatively proposed the concept of 'experience store', even jordan replica if you place an order in a physical store, you must follow the online process. The founder of 　　 also famously said: 'In response fake shoes to the strong request of consumers, we opened an experience store.' After hearing these words, you are a consumer. Is it cool? The brand actually opened a physical store for me. But in fact, they are all routines, but they can't hold consumers like them.　　 As expected, as soon as the physical store opened, it was overcrowded and overcrowded. Anti-routine No. 5: It pays attention to the quality of the sweatshops of its opponents. Remember the news that H\u0026M, Zara, and Gap sweatshops were exploded some time ago? These fast fashion brands abused women workers and patrick mohr shoes squeezed the interests of workers in order to collect money and sacrifice the environment. Aroused the anger of the majority of netizens.　　The factory that Everlane cooperates with is not only good in fake shoes environment, but also good in worker welfare. Not only that, Everlane will truthfully announce the manufacturer information on the official website to make the merchants transparent. In this way, consumers can not only check the production plants corresponding to the products they sell on Everlane on the official website, but also see the working environment. Real photos and videos! 　　 It is said that in order to find a timberland knockoff 'sustainable' production standard factory to produce its own jeans, Everlane did not hesitate to postpone the time for new products to be launched. The factory that Everlane chose has a very high water patrick mohr shoes recovery rate.　　 The most commendable thing is that every year the major brands on the Black Friday promote crazy sales, but Everlane claims to donate the Black Friday revenue to the factory. The year before last, I set up a basketball court for an American foundry. Last year, I bought helmets for workers in fake shoes Southeast Asia. This year I provided a factory in Vietnam with free and healthy working meals. It is definitely sentimental and stylish.　　Everlane does not advertise, but its every word and deed is nothing but marketing, and it is a kind of unusual way. On the set (zhuang) road (bi), the wind and the Qing only serve Everlane. Perhaps it is precisely because the founder has no experience that he will fake carolina herrera break the rules and make the impossible possible.

New York City Gelix Apparel Co., Ltd. (hereinafter referred to as 'Gelixi') recently issued a first-quarter announcement stating that as of March 31, Gelixi’s main business income was 315 million yuan. Among them, offline business revenue accounted for 96.46% of the entire main business revenue.

Under the premise of a good rise, lululemon also had to face the impact of this epidemic. The U.S. market has attracted many brands to open stores, but for now, the impact of the epidemic on brands is undoubtedly there. Whether the closing of stores this time will affect Lululemon’s upward adjustment of expected profits also requires accurate replica patrick mohr financial report figures to speak. .

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Maintain the buy rating, but lower the target price to 4.47 Hong Kong dollars. We lowered our 20/21 earnings per share forecast by 4.8%/5.5% to reflect the reduction in future trade fair orders (due to weakened investor confidence, we lowered the forecast P/E ratio for FY20 from 13 times to 12 times). The company is currently valued at 9 times its FY20 forecast P/E ratio, which is lower than 12 times its 5-year average. It should be noted that Xtep's share price has dropped by 23% from its January 2020 high (more than Li Ning/Anta's 19%/15%).

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In addition to brand licensing business, Antarctic e-commerce is also expanding its Internet marketing business. In 2017, the company entered the Internet advertising and marketing business through the acquisition of Atlanta Time Internet Technology Co., Ltd., purchased traffic resources on mobile media platforms such as Tencent App, Toutiao, etc., and launched customer apps, products and other promotional information to generate mobile Internet media Launch platform business income. According to the Antarctic E-commerce Secretary, the company has established a live broadcast business department and is organizing a professional team to carry out related layouts.

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