Proof | The Interview

State your stage name and profession for the record.

Hello, my name is Proof. I’m a deejay, connector, and Massive Selector.

How long have you been DJing? Do you remember your first DJ gig?

Hella long. Let’s just say I picked up my first set of (mis-matched) turntables sometime in the early 90’s.

What’s your favorite DJ era in the Bay Area and why?

The late 90’s, early 2000’s music scene in the Bay Area was my favorite because it was the most influential to me. At the time, I was really into funk breaks, classic hip-hop, turntablism and the Bay was ground zero for that scene. I remember going to Deco on Tuesday Nights for the original Beat Lounge to watch the best turntablists in the world catch wreck. The old Justice League (now The Independent) always had something dope going on (and the Twist mural was hella dope!) My favorite promoter at the time was Future Primitive because they not only produced ground breaking events like the Future Primitive Sound Session with Shortkut vs Cut Chemist (legendary Bay Area shit!) but they always had the illest flyers.

You’re on stage in front of all your heroes and you gotta rock a 10 minute all vinyl set to prove your worthiness. What records do you choose?

It really depends on the situation…time, place, crowd, are all factors of course. But if I only had 10 minutes, I’d probably play 3-4 of my favorite songs at the moment. I’ve found that if you play joints you’re really feeling, and play from the heart, you’ll connect with the dance floor.


Massive Selector has undoubtedly become an institution. Talk about the history and influence y’all have had and what it means to be a part of such an important collective in Bay Area DJ history.

Wow, where do I start. Massive Selector was founded in 2000 by a group of friends who shared a passion for art, music and underground culture. I actually didn’t join until 2001…I rocked a guest set at the first Massive Selector monthly “WORD” at Rawhide (who remembers that spot?) and I’ve been with the crew ever since. Since then, we’ve produced countless events and booked some of our favorite artists: DJ Jazzy Jeff, Gilles Peterson, Dwele, The Rebirth, King Britt, DJ Scruff, Vikter Duplaix, Mark De Clive Lowe, Daz-I-Kue, Peanut Butter Wolf, Egon, Madlib, Breakestra, Rich Medina, Stretch & Bobbito, DJ Spinna, ?uestlove just to name a few. This list doesn’t even include all the local heavies we’ve worked with throughout the years.

After making some noise in nightlife, we ventured off into new frontiers. In 2003, we had an opportunity to open our own venue, Poleng Lounge (formerly Storyville), a tea lounge, restaurant, and night club located in the heart of San Francisco’s upper panhandle. We tried to continue the legacy of Storyville by creating a space that put music first. Little did we know, the restaurant would be the star, and Poleng Lounge became the face of modern Filipino cuisine. In 2010, we launched The Summit (a nod to our monthly at Club Six) a cafe, co-working, and art space in the Mission that became one of SF’s most exciting new venues to open at the time.

Today, Massive Selector still produces annual events Wonder-Full: A Tribute to the Wonder of Stevie and Soul Slam: Prince & Michael Jackson which are going 13 years strong in the Bay. While most of the crew has gone on to do different things, I’m still holding it down. It feels good to know that something we started way back when is still contributing to the culture in a positive way.


“It feels good to know that something we started way back when is still contributing to the culture in a positive way. “


Favorite burrito joint?

Favorite burrito joint is El Super Burrito in Millbrae. I’ve been coming to El Supe since high school and what keeps bringing me back is how they steam their tortillas. They pre-steam their tortillas resulting in chewy, moist, perfection. That is key. I even bumped into Barry Bonds eating a burrito there back in the day, so you know it’s legit!

Curry or Kobe?

I was born in San Francisco, do I even need to answer this?

What’s one of your favorite places to go unplug and unwind on the West Coast?

Running thru Golden Gate Park to Ocean Beach with no head phones, just sounds of the birds in the trees is my favorite way to unwind. Ok I’m lying, I’m usually plugged into KNBR sports talk radio while I run!

What’s a current favorite album you’re listening to now that you think you’ll still be listening to 10 years from now?

This is a tough one. Too much good music out there, hard to pick just one. I’m still bumping Childish Gambino “Awaken My Love.” The Funkadelic, Sly Stone, and Prince influences are undeniable and I’m not mad at that. Not an album, but I’m hella digging the latest from 1-O.A.K. “Lost & Found.” If you’re a Bay Area DJ, this joint needs to be on heavy rotation!


Drop some shout outs and where folks can find you on social media.

You can catch me every 2nd Saturday at Straighten It Out at Madrone Art Bar in SF with my mellow DJ Jerry Nice playing our fav hip-hop, r&b, classics, and remixes. Check me out at Sweater Funk, the original boogie funk, modern soul, 2 step all-vinyl dance party every Sunday at The Knockout in the Outer Mission. I’ll be rocking Off The Grid in Fort Mason and Picnic in The Presidio this season as well. Shoutout to the original Massive Selector crew: DJ pantyROBber, D-Reel, Malex, Politik, Paul, Marco, Steve, Alex, and Desi. And BIG S/O to Platurn for putting me on!

Follow me:

facebook.com/livinproof

twitter.com/livinproof

instagram.com/livinpro0f

livin-proof.com

massiveselector.com

Sean G | The Interview

State your stage name and profession for the record.

My Name is Sean G and I am a DJ.

How long have you been DJing? Do you remember your first DJ gig?

I’ve been Djing since I was 16 years old, so almost 20 years now.


“There have been many great DJ eras in the Bay Area but my favorite were the late 90s to mid 2000’s. As a young DJ those were very creative and inspiring days.”


What’s your favorite DJ era in the Bay Area and why?

There have been many great DJ eras in the Bay Area but my favorite were the late 90s with Maritime Hall, Justice League, Rico’s Loft, etc. and the mid to late 2000’s with Club 6, Levende Lounge, Milk, Mission Rock etc. As a young DJ those were very creative and inspiring days.

You’re on stage in front of some of your music heroes and you gotta rock a 10 minute set. Which tracks do you choose to showcase your musical diaspora?

In that situation i’m going to go with whatever vibe is needed for the situation. Whatever will fuel the energy of that specific party/concert is the direction I will go in while also throwing in a song or two that maybe most people won’t know but should.

Favorite burrito joint?

As a Mission native I can’t disclose that info now. Top secret info LOL.

Curry or Kobe?

Curry all day, fuck Kobe.

What’s one of your favorite places to go unplug and unwind on the West Coast?

Anywhere on the coast north of the Bay Area. I can really just hit Highway 1 and enjoy any of it.

What’s a current favorite album you’re listening to now that you think you’ll still be listening to 10 years from now?

Right now I really like the ‘Tonight Show’ project Rydah J. Klyde & DJ Fresh have just released. I have like 30 new projects on my phone right now but I feel like I’ve been listening to that one almost every day.

Finally, drop some shout outs and where folks can find you on social media.

I currently am doing a party every Sunday Night at Somar called The Collective with Lady Ryan D. Roq and it’s been a lot of fun so shout out to all of them and shout out to my other home away from home, 1015 Folsom. I’ve been spinning at 1015 a lot over the years but recently have become a resident DJ over there and I love the programming and staff over there — shout out Dials and Melissa!

facebook.com/djseang

twitter.com/deejayseang

instagram.com/deejayseang

FIVE MACHINES AND A TABLE

FIVE MACHINES AND A TABLE

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True Clothing introduced street wear to the upper Haight in 1996. 20 years strong, the shop remains a fixture in a city going through an unflinching state of flux. There’s something so San Francisco about it; something that, when talking to the natives, one gets a clear sense of what the city is losing. The culture is on a time limit. As big business and tech creeps its way in, it routinely forces small business out and at the pulsating heart of San Francisco lies small business, entrepreneurship, a DIY mentality, and an inherent need to look out for our own. Brands that gained popularity both nationally and internationally claim their beginnings at True and when one gets to know the shop and the now booming street wear culture orbiting around it, a sense of family and community is clear. So when San Francisco native and Project Runway contestant Jenni Riccetti proposed an in-store pop up, we gladly opened our doors.


“Brands that gained popularity both nationally and internationally claim their beginnings at True and when one gets to know the shop and the now booming street wear culture orbiting around it, a sense of family and community is clear.”


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“Cozy and Clean,” was the first of many titles for this interview we cheekily spitballed. It’s what she describes her line as. Throughout the course of the interview she sewed fabric live via a sewing machine set up in the shop window. The machine whirred every so often, further illustrating the picture her words painted. Her finished product hung up on a rack by the entrance. Running one’s hands through each piece, it is clear why she described them the way she did. She grew up in the Mission, which may be why her line is so fabric-specific. “Everything is soft”, she mentioned with a deliberate tone; yet another title for this interview which was, too, being sewn together in real time. The Mission is one of the major neighborhoods in the city undergoing a cultural gutting. I brought up its fabric stores, which one could only assume left some sort of impression on her growing up. The neighborhood is also characterized by its murals and graffiti, which explains why her logo is styled like a throwie. It is clear she’s a product of her environment. Her grandfather used to custom-make Italian suits. She describes her childhood as one where she was oblivious as to why her clothes were so original and tailor-made to her fit; ironically enough going on to describe how she had a hard time fitting in socially. She wears herself on her sleeve these days and it is clear her misfit-ness is something she perfected with time.


“The neighborhood is also characterized by its murals and graffiti, which explains why her logo is styled like a throwie.”


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She carries herself with a certain confidence; a genuine immunity to adversity. When talking about how she doesn’t mesh with the fashion-corporate industry of SF she decisively stated “that doesn’t mean I’m not good, that means I’m not them.” A Bay girl at heart, she listed off Mac Dre, The Jacka, Andre Nickatina, and Too $hort among the sounds one would hear coming from her workspace. There’s something about the Bay that insists on being itself. It refuses to compromise for the masses, instead makes the masses conform to it, and I suppose she’s just following tradition. “Not everyone understands a creative mind,” she threw out, suggesting it took time for her weirdness to be seen as uniqueness. Fresh off of her Project Runway appearance and onto her first in-store pop up, Too $hort’s early hustle of selling tapes out of his trunk came to mind when she described her space as just “five machines and a table;” the perfect description of this young woman making big moves with her own two.


“A Bay girl at heart, she listed off Mac Dre, The Jacka, Andre Nickatina, and Too $hort among the sounds one would hear coming from her workspace.”


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Interview and words by Temba Kamara
Check out more from Jenni Riccetti @ www.riccetticlothing.com