New sh*t we’re diggin’! A-Plus, Bambu, Zion-I, Teeko, J-Zone

Some new joints/videos we’re currently feeling over at TRUE HQ. Check ’em out and support these artists!

A-Plus & Aagee – Blue Tear Drops

BAMBU || Crosshairs (featuring DJ Q-Bert) | produced by DJ Q-Bert

Danger Zone – Zion I ft. 1-O.A.K. [Official Music Video]

RED – Call It What U Want 2 (prod. TEEKO)

J-Zone – Crib Issues (Official Music Video)


Nothing could be finer…

…than to be a 49er! Feeling good about your team right now San Francisco!?! Celebrate your pride with one of our 9ers themed t-shirts, available now in the on-line store and at our 2 locations. Click on the TEES below and go get you some!


New sh*t we like! | Rakim – Madiba


Rakim will forever be god (no one can say warfare as cool as this cat). Check his new joint he did in honor of Nelson Mandela. Ill beat with Rakim’s flawless delivery and story telling rhyme schemes breaking down one of the most significant political figures and societal heroes of our times. Peace! RIP Nelson Mandela

Rakim – Madiba

Throwback Thursday video | Jern Eye feat. Zion I & DJ Platurn — Click

Taking it back 7 years on this one, with TRUE fam and MC extraordinaire Jern Eye and his classic joint Click, that featured Zumbi from Zion I co-spitting and the Bay Area legend Joe Quixx on the beat. Clocking in at a cool 45 thousand views, this video never gets old. John Mazyck, who now boasts a current position handling video content for none other than Snoop Dogg, directed this classic piece of Bay Area Hip-Hop history. Enjoy!

Jern Eye feat. Zion I & DJ Platurn — Click

Check out more from Jern Eye right HERE, still killin’ mics wherever he lands.