New sh*t we’re diggin’! De La Soul x Dilla, Pharrell x Hedspin, Bombón (Houston), Nirvana x Jimetta Rose, Teeko x Mr. Carmack

Lots of great music out there in the world today! Make sure you support these artists.

De La Soul “Dilla Plugged In” (Produced By J Dilla)

Aerosol Can (Refix) – Major Lazer Feat Pharell (PREVIEW)

Bombón EP No.1

Kurt & Courtney ft. Jimetta Rose (Cover of “Lithium” by Nirvana)

Catch Me (ft. JusMoni) – starRo X Mr. Carmack X Teeko X Mikos Da Gawd


Throwback Thursday | Biz Markie | Polaroid Series #1

For those of y’all that have been around for a while, you might have been aware of all the polaroid pics stuck to the ceiling of the old TRUE store before the unfortunate fire a while back. A lot of things were lost in that situation, but the polaroids were not. This is the first in a series of scans of those polaroids, to give you some insight into how deep and vast TRUE goes, not only back in time but our connection to music and Hip-Hop culture. Enjoy!

Biz Markie

biz markie at TRUE

Valentine’s Day ‘Love & Hate 2014’ Collection

You know how TRUE does it! Check the pics below of the ill new ‘Love & Hate | Pleasure Is Pain’ collection we dropped just in time for Valentine’s Day 2014 and go cop yourself and your lady these lovely new items at both of our locations. It’s a thin line…