Back in 2011 @true_sf went up in flames. The two-alarm fire claimed the shop itself, a lot of merchandise, as well as a lot of memories. Out of the ash and rubble, a few of those memories survived.

Dave Chappelle is the Andre 3000 of comedy. He really does this all on his own terms and stays true to himself at all costs. Years prior he left his platform and decided to instead pop up in random comedy clubs throughout the country whenever he wanted, wherever he wanted, and absolutely crush it much like an Andre feature. Here in the Bay you’re liable to hear stories about Dave sightings because sometimes you’d be liable to seem him skating around just somewhere. You might have seen him buying a pack of smokes at that liquor store you always go to or he might pull up at True and spark up a brief conversation; super approachable and humble with his celebrity. The thing that strikes me about the man is his ability to exist in spaces: to traverse the more slapstick comedic world, then hang with your favorite rappers, then do something like interview Maya Angelou, and it all be seamless. If you ever see him around, just say hey.

Since it opened in ’96, the shop and Hip Hop have had a close and thorough relationship with one another. This is a beacon of small business in SF and somehow someway it survived a lot, including both a gutting of everything we know and associate with the city as well as the literal elements. In dedication to this idea of small business, perseverance, and lasting memories, I’ve got 42 polaroids in the chamber and 42 stories attached to them. Stay tuned for more surprises.

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